Customer experience at an Inflection Point

How AI is reshaping the CX operating model

Publish date

23 July 2026

Topics

CX, Customer Experience, CSAT, Customer satisfaction, AI-enabled experiences, agentic AI

How will AI reshape your CX operating model?

Customer interactions drive commercial results and the quality of your CX is increasingly a board-level strategic priority.

Organisations that anticipate customer needs, personalise engagement in real time, and deliver consistent experiences across digital and human channels consistently outperform their peers. As digital-first, AI-enabled experiences are adopted, leaders must redesign operating models around intelligence and orchestrated service delivery. 

For CX leaders navigating the competitive landscape, this whitepaper serves as an excellent guide to start your journey from traditional CX operating models to an AI-enabled one.  Authored by Bell’s Director of AI & Data Portfolio Strategy Alison Hodivala, this paper will give you clarity on how you can turn CX innovation into measurable business outcomes. 

  • Key takeaways from this paper: 
  • Understand the structural limitations of traditional CX operating models
  • Explore the strategic forces accelerating CX transformation
  • Discover six ways AI is reshaping the CX operating model
  • Explore the organisational impact of an AI-enabled CX operating model 

Publish date

23 July 2026

Topics

CX, Customer Experience, CSAT, Customer satisfaction, AI-enabled experiences, agentic AI

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